Branding and Promotion

This project entailed working in collaboration with a product design student to build a brand around his shaving tool kit design, this included creating a logo, tone of voice, message, deciding colours and imagery, developing a brand story and more. Additionally, I then made decisions on how the brand would be marketed and promoted based on industry research and consumer insights, with which i was able to create a communications strategy that spanned all digital outputs, print, influencers and a collaboration. 

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A slide show of some of the key branding pieces created can be viewed above, whilst the options to flick through the brand book and report strategy are below.