Future Thinking

This project was based around identifying a relevant macro trend and interpreting how it will affect the fashion industry. The trend individualism was chosen, with a focus toward the consequences of 'activist culture' and 'self-expression', the report is able to show the evolution of the trend, what is driving it to become the force it is today, the impact on various industries and what the future may hold. This project promoted lateral thinking and assists in developing ideas for my final ideas for third year. 

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Above are a select few spreads from the report to give an overview of the project, whilst to the left displays the full report for a full insight.