This last week I have been very busy making the final touches to my Report by nailing down the layout, developing my concepts, sourcing...

In my last post I toyed around with the idea of incorporating the slogan 'discover a proper shave' and even went on to look at the idea...

Again, reflecting on the feedback from the formative presentation, I want to push myself to make the brand book and report as visual as...

For the past week or so I have been focusing my efforts on developing a strong logo for the Beard & Blade brand, with the intention of...

Within my formative presentation, it was clear that the next step to take was to further develop the visual identity of my brand as I had...

A couple weeks ago I wrote a post about the beginnings of research and my plans for moving forward, and another about the feedback...

My presentation was a formative overview of what I have gathered so far, displaying the initial brand identity, trends and competitive...

To develop the target market, I considered everything I have researched and developed about the brand so far, going into this process I...

For the positioning map, I used the vertical axis of 'luxury' vs 'necessity', with luxury being the more high end brands which present...

In order to successfully bring the shaving toolbox to market, the brand environment needs to be established from the very beginning, and...

In our last meeting, the designer had told me the dates in which he would be finished making and putting together the final touches to...